One of my favourite high horses is telling people that itโs easier than they think to generate content for their website and social media. After all, part of being in business is telling people what you do.
This is particularly apt for those in networking groups, like the Business Over Breakfast club Iโm a member of.
At each meeting we give a 60-second introduction to ourselves โ if you can come up with an original 60 seconds every week or so, then itโs easy to recycle that into a Facebook post.
We take turns giving 10-minute presentations, something you should be able to turn into at least one or two blog posts.
Anyway, it was my 10 minutes last week, so I tried to get this message across using my โStepladder Theoryโ โ and I recorded it, so you can enjoy watch it tooโฆ
[responsive_vimeo 262407320]
The Stepladder Theory
Every businessโ online presence is like a stepladder โ your website is at the top, made up of pages as the next rung and, if you have a blog, thatโs the next rung down.
Then we add more rungs with social media, Facebook, LinkedIn, you name it.
The top of the ladder is more formal, less frequently updated, and most under our control. As you move down the ladder we begin to show more of our personality, we update more often, we share more content from others, but we also start to lose ownership and control โ our content is surrounded by the content of others.
The aim is to use our content near the top to feed our content near the bottom, and then use the platforms at the bottom to encourage our potential customers to move up our ladder to places that we control and can influence them with.
The trick isnโt to have the tallest step ladder in the world, just to try and make sure our ladder is taller than our competitorsโ.
If youโd like help building your ladder, or youโd like to visit my BoB club, get in touch!