Since Google started, the holy grail of search engine optimisation has been to find a secret way to the top.
It used to be easy – fill your page with keywords, add a meta keywords tag (ha ha!) and get as many incoming links as possible.
Spam, spam, spam, spam, spam… (a little Monty Python fun via YouTube).
As this great infographic on blog.hubspot.com shows, Google are constantly changing to destroy the secret tricks so that there is only one way to rank your content – make sure it’s good.
Some say Google are trying to kill SEO and I suppose they are, but that’s not really a bad thing.