A history of Google search engine optimisation crackdowns

Since Google started, the holy grail of search engine optimisation has been to find a secret way to the top. It used to be easy – fill your page with keywords, add a meta keywords tag (ha ha!) and get as many incoming links as possible. Spam, spam, spam, spam, spam… (a little Monty Python…

A history of Google search engine optimisation crackdowns

Since Google started, the holy grail of search engine optimisation has been to find a secret way to the top. It used to be easy – fill your page with keywords, add a meta keywords tag (ha ha!) and get as many incoming links as possible. Spam, spam, spam, spam, spam… (a little Monty Python…

Since Google started, the holy grail of search engine optimisation has been to find a secret way to the top.

It used to be easy – fill your page with keywords, add a meta keywords tag (ha ha!) and get as many incoming links as possible.

Spam, spam, spam, spam, spam… (a little Monty Python fun via YouTube).

As this great infographic on blog.hubspot.com shows, Google are constantly changing to destroy the secret tricks so that there is only one way to rank your content – make sure it’s good.

Some say Google are trying to kill SEO and I suppose they are, but that’s not really a bad thing.

infographic google algorithm changes keyword seo

Warning: some of our posts contain affiliate links, most contain traces of nuts. All posts have been written in an environment where nuts are frequently located.

When recommending products or services, we will frequently use affiliate links. If you make a purchase after clicking on them then we may well receive a small payment.

However, we only recommend products that we use ourselves – the referral fee is just a little bonus. Even without that bonus, we would still recommend the product and posts are not written with the sole intention of receiving that bonus.

Any bonus we do receive helps us fund our community projects.

Leave a Comment

Your email address will not be published. Required fields are marked *