Search Engine Optimisation

…or “why are Yell.com trying to pull the wool over our eyes”

At about half of our initial client meetings we get asked the question “Do you do SEO?” If only there was a simple answer.

Mobile phones have changed the way we live our lives, how we think about communicating and opened a whole new opportunity for small businesses to keep in touch. But sometimes the old ways are good, and having a “proper” phone number can make a big difference. So how can you go old school without going…

One of the first questions I’m asked when a client receives their first Google Analytics report from us is “What’s Bounce Rate?” and “do we need to get it higher?”

Since Google started, the holy grail of search engine optimisation has been to find a secret way to the top. It used to be easy – fill your page with keywords, add a meta keywords tag (ha ha!) and get as many incoming links as possible. Spam, spam, spam, spam, spam… (a little Monty Python…

In this article I want to try and take away some of the mystery around search engine optimisation. There are two parts of this puzzle and we’re going to start with on page SEO, although I will cover a couple of things that will help with off page.

Have you received a phone call offering you a fantastic opportunity to buy a domain name? Will extra domain names help your SEO? Perhaps someone who runs the same kind of business as you, based in the same area and who has a very successful website, has decided to retire. And they’d like you to…